Importance of SEO For Lawyers

Are you not getting enough leads for legal practice through your website? If yes, the reason could be your clients are not able to find you in the search engine. Study shows, the majority of users hardly visits 2nd and 3rd page of search result. So if your website is not on the first page you don’t exist for your client. This is where SEO can help you get more organic traffic. Take a look at best SEO tips for law firms.

SEO Strategy For Lawyers

Keyword research is the primary step in optimizing your law firm site. Do keyword research either by using online tools or take the help of an SEO consultant. Always focus on specific keywords instead of wide words, like a lawyer in Perth is a broad term and covers all the law firms but criminal lawyer near me is more specific and align to your work area.


Once you are done with keyword research, optimize your website, use keywords everywhere from content to heading and subheading, and call to action to footer.


Keep tracking your google ranking in every 3-4 weeks for your keyword, It helps you determine where you stand and how it can be improved.

A law firm website is not about you, don’t boast yourself and avoid posting self-congratulatory pages on your website. Clients visit your website to know whether you can work for them or not, mention the area of your expertise and provide relevant content. Keep it simple, a visitor would leave your website in a few seconds if they did not find what they were looking for and this would affect your SEO ranking and eventually business. Always design an easy to navigate website.


Create a Google My Business profile and optimize it with relevant keywords. Make it more engaging by adding images of your profile picture, team, and office. Ask your satisfied clients to leave reviews as this increases the credibility and gains the trust of potential clients.

Blogs are good to drive organic traffic for your website. Keep your blogs updated with new content, success stories, relevant education articles. Write the optimized content for your blogs but avoid keyword stuffing as it may ruin the SEO ranking.


Contact information on every page, provide different channels to a client to contact you: email, phone number, and messenger. A message along with contact like “Free consultation” would drive users to make a call.

Backlinks, links from another website to your web page are important for building authority in Google. Always follow “quality over quantity” rule while building a backlink profile, a link from high ranking websites like legal directories, law school, and local business directories would increase your SEO ranking, visibility and help in getting more leads. Also, leverage social media platforms like Facebook, Twitter, Linkedln, and Quora to drive more organic traffic.


Local citations and directory like White Pages, Yellow Pages, Yelp, etc are online phone books. Adding your business in these directories help in your local SEO ranking.

A report from says 83% of people check lawyer reviews as the first step to determine that the firm would be a good help for them or not. Therefore it is important for the website to reflect a good past record. The website should contain reviews from reputed clients about the service that they have received in the past.

How Evosion Helps in Lawyers’s SEO?

Are you thinking of implementing SEO strategies to your law firm’s website? We the team of digital marketers and SEO consultants at Evosion can help. Our team analyzes your firm, your needs, and competitor through comprehensive research and drafts a unique SEO campaign using the latest marketing technology. 


Do you want to see your website on the first page of google results? If so, contact Evosion for a free SEO audit

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