The short answer is Yes ! You pay per click (PPC), Which means you pay for traffic and leads. What’s not to like here? But Google advertising isn’t for everyone, and it’s not the only solution you need for the long-term.

Getting the best out of the digital marketing budget, you need a strategy that includes search engine optimisation (SEO), Remarketing, Display Ads, Shopping Ads (if applicable)  and then comes AdWords.

We can help you decide if AdWords is a good choice for your business once we understand your services. Let’s have a chat and find out. Don’t worry its all obligation free.

Cost Per Click (CPC) is how much Google or any other platform charges you when someone clicks on your Ad. The cost is calculated with an algorithm that is not only built on the auction price you bid but on many factors like ad relevance to the keyword or landing page relevance or even general website speed. So two advertisers can be paying to different CPC for the same keyword. That’s why it very important to choose the person or the company to manage your account as that will greatly impact the ROI (Return on  Investment) for the PPC

Well, Adwords is the most powerful advertising platform available at the moment. But an unmanaged or poorly managed Adwords account could cost you big bucks $$$. You need to create targeted campaigns that are cost effective and profitable. There is a cost involved but the return on investment (ROI) is the highest within all the marketing channels.