A website launch isn’t finished the moment the site goes live. The details checked in the first few days decide whether it actually brings in enquiries.
Use this checklist for any website launch. It covers the website itself, then the setup that turns it into a working marketing channel: tracking, leads, SEO and social. Where a step needs a tool, we’ve noted what we use at Evosion.
Tick items off as you go. You can print it, too.
Interactive checklist
Website launch checklist
0 of 20 complete
Ticks are saved in this browser only.
Most launch problems are small: an old phone number, a form that sends to the wrong inbox, a menu that breaks on mobile. Each one quietly costs enquiries.
The most important test is the simplest: submit a real enquiry and make sure it arrives where it should.
Analytics, SEO, content and lead tools all work from the same information about the business. If the services, locations or contact details are wrong in one place, the mistake spreads everywhere else. Record them once, accurately, before anything else is configured.
Google Analytics 4 and Google Search Console should be set up and verified before traffic starts arriving. Data can’t be collected retrospectively, and submitting the sitemap helps Google find every page sooner.
A lead management system keeps every enquiry in one place, whether it came from a form or a call. Email and SMS notifications make sure the right people know about a new lead straight away, while it’s still warm.
Launch day is the starting line for SEO. Once the target services and locations are set and a publishing schedule is in place, the SEO team can begin implementing the strategy. A social publishing platform keeps the business visible while search visibility builds.
Any reliable tool can do these jobs. These are the ones we use at Evosion:
We handle every item on this list as part of each Evosion website launch, so nothing is missed between the website going live and the leads coming in.
