Over time most businesses have shifted online to create brand awareness, be present in the market, and make sales. Today 97% of the customers find businesses online, therefore, you cannot ignore the importance of your online presence. Google is the most used online search engine, it serves the end-users with valuable and most relevant results. However, there is a lot more that can contribute to your online presence.
To improve your business’ online presence, you have to be present everywhere so that your potential customer cannot deny your existence. Getting familiar with other social media platforms is another way to get into the online limelight.
Many businesses struggle with their online presence. Here are 4 points that are essential to practice to get an overall online exposure for your business.
- Create a website- While you create a website for your company you have greater chances to attract customers. In the initial days, you have to have a giving attitude. Your website must educate potential customers about the products and services that they are looking for online.
Similarly, you have to find out ways by which you can create a rich email list. This could be done by giving out free content that is valuable for your interest groups. As you offer valuable information online, you will be surprised to see a growth rate in your website visitors and that is an indication that your potential customers are taking interest in your brand or business.
- Use various tools of Google- To improve your business’ online presence, Google has catered with various tools that can bring you fantastic results if used tactfully. Register your business with Google My Business Account, list your business in the local business list in Google, and also use tools like Google Keyword Planner.
This will help your business to rank in Google and therefore, appear as a result in the SERP frequently.
- Work upon SEO- One thing you cannot give a miss is SEO. You have to optimize your website, services, and products for the search engine to make it easy for the search engines like Google to find you out from their repository when required.
SEO is mainly divided into two parts such as on-page and off-page SEO. On-page SEO is mainly the inclusion of the right keywords while writing content and taking care of other SEO friendly objectives such as using the right tags, internal and external linking on a blog post, metadata, Alt text, etc.
On the other hand, Off-page SEO is more technical. This may imply having a short and appropriate URL to make it search worth, fast loading of the website, and many more.
- Be present in Social Media- To make sales you have to constantly hammer your probable customer with your brand, products, and services. Social media is the right platform to find your customers and showcase what you offer to them. Consider various social media platforms like Facebook, Instagram, Youtube, Tumblr, Reddit, Twitter, etc. Create a business page and start interacting with your target audience here. Social media is the best place to start brand awareness and pull customers towards your brand. Also, try to partner with influencers in your niche to establish your brand value.
Getting into the platforms where you think most of your customer’s hangout is a must to create brand awareness. Collecting information on their likes and dislikes and catering to their needs is another way to improve your business’ online presence.