The Importance Of Page Experience In Google Search Ranking

Before understanding the importance of page experience, it is essential to comprehend the page experience’s true meaning. According to Google itself, a set of signals that help measure how users perceive the experience of interacting with a web page beyond its pure information value is what “Page Experience” is all about.

These page experience signals include the following:

Core Web Vitals

These signals are somewhat similar to a person’s vital signs. They are a subset of web vitals that essentially matter the most and these measurements apply to every page available on the internet. They provide a quick check of the user’s experience and help evaluate the site’s performance.

These core web vitals are based on three metrics:

  1. Largest Contentful Paint (LCP)
  2. First Input Delay (FID)
  3. Cumulative Layout Shift (CLS)

Mobile Friendliness

The mobile-friendly update released by Google in the year 2015 established the importance of this particular feature. It established mobile-friendliness as an essential factor in determining the site’s ranking and increased the number of mobile-friendly websites available on search.

Safe Browsing

This feature allows a webmaster to resolve any existing security issues with their website. For this purpose “Google Search Console” can be used to access the security issues report, which usually detects six security issues that include: Malware, Deceptive Pages, Harmful Downloads, and Uncommon Downloads.

HTTPS

In 2016, Google came out with an update on websites transitioning from HTTP or Hypertext Transfer Protocol to HTTPS (Hypertext Transfer Protocol Secure). This was done to incorporate secure browsing, enable the best performance, and introduce features that will benefit site conversions.

Intrusive Interstitial Guidelines

Pop-Ups, adam or other features that block parts of a mobile landing page are known as Intrusive Interstitials. These features are rather intrusive because they affect a user’s experience and prohibit users from accessing the content they need.

Why Page Experience Is Important

According to recent updates, Google believes that providing information about a website’s user experience is helpful. Hence, they plan to begin testing visual indicators to identify pages in search results that meet all the page experience criteria. This feature is expected to come out by May 2021.

This update’s primary purpose is to serve as a reminder that audience experience should always be a webmaster’s priority. This means that you should ensure that your content and user experience cater to the user’s preferences and accessibility.

To not let this update affect your google search ranking, it is advised that you provide top-notch user experience to your audience. To work in favour of this update, you should get working on your core web vitals and address any issues that need your attention. Another vital thing is to address page issues like loading time. It is the user experience and preferences that matter the most. Work towards these issues, and you are good to go!