Keywords play a vital role in the development of your search engine marketing campaign. The correct usage of keywords itself can aid in promoting your page. Here are some essential SEO knowledge tips for picking the right keywords for your website campaign.
1. Google Ads
There are many online advertising platforms like Google AdWord that gives you a better idea about the number of keywords used by users on a website. You can choose the appropriate words based on the highest number of keywords used which is relevant to your product. However, the downside to this platform is that you cannot search for keywords which are going to be commercially profitable. Ultimately for your page to get monetized, you need to choose words which have more commercial value. Hence, even while using Google AdWords, make sure to add commercially intent keywords.
2. Audience Needs
Survey to understand what the audience think about your page. Based on their reviews and comments, the keywords should be framed. Always focus on the target audience’s needs; it will help you to get organic reach and growth.
3. Use The Right Keywords Based On Products
Irrelevant keywords can garner attention only for a short span, and it also tends to damage the reputation of your page. So, to sustain in the long term, the importance of keyword research should never be ignored. Furthermore, highlighting the nominal pricing and offers as the primary keywords can increase the number of viewers.
4. Non-Commercial Keywords Are Equally Important
One of the most commonly used non-commercial keywords that have been associated with a drastic rise in the monetization of the page is the word “free”. Free shipping, free connection, free trials have all increased the number of views and consumption to a great extent. This also helps to improve and build brand awareness. This is because the concept of free giveaways and access is what people typically look for.
5. Use Factual Keywords
These keywords, as the name suggests, provide information about the products. These keywords should also be carefully selected as people don’t want a detailed description to be displayed in front. Instead, it should satisfy their needs adequately. The information should say why and how this is being used as a part of the website. There is another set of keywords called buying keywords which help in landing the customer directly to the website and product. This is directly related to monetization.
A combination of all these tips will help you build a better search engine marketing campaign and will also help you to optimize your web design.