Importance of SEO For Doctors

When it comes to SEO, content is the king. Google strives to provide the best answer to its user’s queries. If the content on your website is not informative and engaging users would leave your website and that would affect your SEO ranking.

Start with keyword research specific to your area of specialization, location, and patients’ questions related to health issues. Once you are done, just sprinkle the keywords over your content as this will help Google to understand what the page is all about. Use keywords in the title, meta-description, snippets, and URL of the page that will help patients to decide whether they will get the information from your website or not.

Googlebot crawls on the text of the website to check for updates and prefer sites with fresh content while ranking. Blogging is one of the best practices to add fresh content to your website. Write blogs related to health research or provide in-depth answers to the questions your patients frequently ask. 

Google often displays maps on the search result highlighting services you searched for. With Google Business Profile (GBP) you can appear in this map and can provide information like opening and closing hours, working days contact details and other relevant information that helps patients to connect with you through a phone call or message straight away.

Links from third-party websites are a healthy practice for SEO as it increases your credibility and improves SEO ranking. Link only with high domain authority websites of relevant areas like medical organizations, news sites, and social media pages like Facebook, Twitter, Linkedln, and Quora to drive more organic traffic.

A report by Software Advice states that 77% of patients go through online reviews for finding a doctor. A patient wants to know the experience of other patients before deciding. Online reviews are pivotal in making an online reputation. Ask your happy patients to leave reviews for you on GBP and website as well.

Today most of the users access the internet through mobile as it is convenient and enhances users’ browsing experience and a better experience leads to more call to action. If your website is not mobile-friendly you are missing a major portion of potential patients.