Are you wondering why your website is not getting much traffic? Are you looking for a means to increase traffic to your website? What are the smart ways to boost traffic organically ? These are questions that plague all bloggers and website owners.
There may be a common misconception and mental barrier that it is not that easy to get a very good reach for one’s website and that a large amount of technical knowledge, experience, and hard work is required to drive huge traffic to the website. But, you will be amazed to know the design of a website has a great impact on the overall traffic.
It is necessary to design a website with perfection because it is the first online interface of your business. With proper designing and web development, you can effortlessly target the right audience and convert them into leads.
What is website optimization?
Website optimization refers to the act of increasing the performance of a website through the use of technical skills and marketing techniques. Primarily the website is optimized to increase the online traffic. In addition to it, when a website is well optimized you can achieve the below mentioned
● Acquire traffic
● Engage visitors
● Convert the visitors into prospective buyers
Strategies to optimize your website design:
Below is the list of strategies that will help you optimize your website design and boost the performance of your website.
- Focus on the mobile-first approach
Nowadays, people use their mobiles more than they use the desktop or laptop. It is always a good idea to focus on the mobile friendliness of the website to attract more users. The responsive design helps fit your website design and content according to the device screen size. Every user wants to experience seamless and fast browsing on their device.
2. Search Engine Optimization (SEO)
SEO is very important as it directly influences a website’s ranking in organic search results. Hence, opt for a website theme which is also SEO friendly. Use a credible theme which suits your niche, as it will eventually have a positive effect on the overall speed. Search engine optimization is must to achieve excellent organic results.
3. Use Right Images
This refers to identifying and making use of the right images which suits your content and niche. Say no to complicated animations, too many images and irrelevant image content. Avoid using copied images as it can affect the SEO.
4. Connecting with social media channels
Social media is the best way to promote a business website. Link your website to trending social media handles like Facebook, YouTube, Twitter, Instagram etc, make sure to enable the sharing option. This will bring more traffic to the website which can be converted into leads.
5. Call To Action
Once your visitors land on your website, they should know what to be done next. The website should provide call to action buttons to enhance the user experience, offer materials to educate themselves and solve their queries.