Are you a young and budding business person who wishes to venture into the online market? Is e-commerce presence what you are trying to establish? If so, this article is specially written for you.
It is quite challenging to start an online business, especially since the whole world is now taking a major leap into the digital platform. As a result, almost anything is available for purchase online and to a much wider community. This means that the competition for e-commerce businesses is also higher and much more fierce.
But while this is true, the prospects of profit and the scope of one’s e-commerce business expanding are higher in the online domain. Hence, the stakes are higher but success is right over the horizon provided that you manage to get a strong footing over the online platform. So the question remains: How can one securely establish and further their e-commerce business? The answer is Search Engine Marketing. It is a must to improve your e-commerce business
What is Search Engine Marketing (SEM)?
Search Engine Marketing, or SEM, is a smart marketing technique for the web. It involves paid promotions of one’s website through advertisements. This helps the e-commerce business gain more visibility in Search Engine Results Pages (SERPS).
Search Engine Marketing is a very popular internet marketing strategy which is employed by e-commerce websites to promote business growth and aid in customer acquisition. Search Engine Marketing does not merely rely on paid promotions but also on generation of organic search results.
To be more precise, Search Engine Marketing consists of 2 important components: Search Engine Optimization (SEO) and Pay Per Click (PPC) advertisements.
What is SEO?
SEO refers to the use of specific keywords in order to increase organic search engine results for one’s website. The term organic search results are used to imply unpaid promotions for increasing search engine visibility.
What are PPC advertisements?
PPC advertisements are paid promotions of one’s website in order to increase search engine visibility. It is the opposite of SEO as it does not generate organic search results but ones that have been paid for.
SEO vs PPC
SEO is a much tougher strategy than PPC advertisements as the time taken to generate increased search engine visibility is higher and it is relatively easier to use PPC strategies. But in the long run, SEO has a more permanent effect as it organically directs customers to your website whereas PPCs won’t.
How can SEM help e-commerce business?
Various SEM agencies offer search engine management services to e-commerce businesses. So below are ways how Search Engine Marketing can be useful for establishing and boosting your e-commerce business:
● Fishing for customers:
With Search Engine Marketing you can easily reel in new customers.
● Bigger returns:
Investing in SEM can generate bigger returns in terms of profit.
● Provide attribution:
SEM agencies help to effectively and concisely attribute the extent to which each marketing strategy drives sales and profit.
SEM agencies are trained and experienced in effectively managing your e-commerce activities.