We are in the ‘online era’, and everything seems to happen virtually, be it meetings or shopping. Many people rely on e-commerce websites to buy products. So, here are some of the best practices for e-commerce website design.
Simple and Elegant
The page that the customers view must be clear and not be cluttered with unnecessary elements. This may cause distractions and frustrate customers. This is one of the best tips to help you fix your website’s UI/UX design. Make sure that the customers’ eyes are drawn to the products that are sold. You can also simplify menus in which the products are viewed. This can be done by categorizing the products under broad terms. Another simplification of an e-commerce website is implementing a search bar so that the customers can easily find what they want by simply typing it in the search bar.
Use high-quality images and videos
One of the e-commerce website setbacks is that customers cannot touch or feel the products they want to buy. They have to rely on the images or videos of the product to give some idea about what they are buying. High-quality images of the products from different angles can build confidence and trust in the customers. Demonstration videos can also add a visual experience to the customers that help them while purchasing. This is one of the best ways of creating an inclusive website design.
Make it customer-friendly
To address any issues that the customers face, there should be accessible customer service. While payment, accepting as many payment options as possible is very important. The websites should also be optimized for mobile devices, as many customers are mobile users. One should never ignore the importance of mobile website design.
To address any issues that the customers face, there should be accessible customer service. While payment, accepting as many payment options as possible is very important. The websites can be optimized for mobile devices as many customers are mobile users. The importance of mobile website design should never be ignored.
Work on your Homepage
The homepage of your website is the first thing that the customers view. If they like what they see, then they’ll stay and browse your site further. The unique and easy navigation design of a business website can lead to fruitful results. Hence, specific points must be kept in mind while designing it:
- Personalization of the homepage by creating personalized product recommendations can generate more sales
- Feature your best products on the homepage
- Include essential information, such as contact details, offers, return policies, shipping costs, etc.
- Get rid of homepage advertisements
- Professional homepage with consistent font, color, and high-quality images adds credibility
- Featuring customer reviews can make your site more reliable.
Customers always prefer to buy from a well-established brand. This adds credibility and increases sales. Hence, you must put some serious thought into branding. To establish your brand identity, try to invest in a professionally designed logo that should distinguish your brand from other similar brands.
Focus on SEO
Many customers start looking for the product that they need through search engines like Google. If your site is in the top result, customers will choose your site. Hence, Search Engine Optimization is crucial as it drives more customers to your site. Matching your content and keywords with customer queries will help users reach your website.
Buy a Premium Web hosting service
A fast-browsing site without any delay in loading time, site crash, glitches, or error can improve the user experience or else the customers may go to other faster sites. So, spending on a premium web hosting plan for your website will bring success.
Running a successful e-commerce website can be challenging. But with the above points, you can drive more customers to your site and make them come back for more.